We believe that prescription without diagnosis is malpractice. We don’t normally start with our clients by writing strategy for two main reasons:

1. Lack of Business Understanding: Without sufficient knowledge about your specific business, it is impossible to develop an informed strategy. Many small businesses have been let down by false promises of sales, marketing, advertising, or social media programs. We avoid overpromising and underdelivering by starting by diagnosing the problem. Once we understand the problem we can look at a solution.

2. Strategy Assurance: Unlike companies that merely provide expensive strategy documents and leave you to figure it out and worse deliver, we offer strategy assurance. Our commitment is to not only write the strategy but also to deliver it. We understand the frustrations of businesses that have invested in expensive sales strategies only to receive a simple PowerPoint presentation or a useless sales manual collecting dust on a shelf. We’ll walk the walk.

Sales strategy should revolve around your company's success and operational processes, not impose tired and generic methodologies. We prioritise understanding your business and providing support aligned with your individual approach. Therefore, when asked about the best sales and marketing strategy for your company, our honest response is that ‘we need to learn more about you before offering guidance’.

Unfortunately, many companies that offer strategy prescriptions lack the intention to follow through and deliver results. This is where our strategy assurance sets us apart. We have witnessed exorbitant costs for sales strategies that yield minimal value. We believe that if a company cannot back their strategy with tangible sales activities, key performance indicators (KPIs), and measurable outcomes, it is merely a scam. We do not engage in writing sales strategies that we do not intend to deliver.

Sales strategy is an ever-evolving process that should be a living document and guide to outline a clear roadmap for your team to implement successfully that can pivot the team quickly to realign to shifting markets.

New Business Solutions can provide expertise in managing and optimising the sales pipeline, ensuring a smooth flow of prospects and deals through the various stages of the sales process.

New Business Solutions can provide expertise in Sales Pipeline Management and optimising the sales pipeline, ensuring a smooth flow of prospects and deals through the various stages of the sales process.