Data Centre Sales
Data centres are a niche, overlooked, but mission critical piece of core infrastructure. Sales in data centres is heavily relationship based. We have over ten years working in data centres.
Data centre sales has long been a heavily relationship based niche industry. It lies at the intersection of construction, technology and facility management. When it comes to data centre trends, it's important to stay updated with the latest developments. Here are some key trends in the industry that are driving increased need for specialised sales:
Cloud Adoption: Businesses are increasingly embracing cloud computing, leading to the growth of cloud data centres. However there is also a push back into commercial space with smarter buildings. Server rooms, AV space, Work from Anywhere, IoT, the rise in teleconferencing have all increased workloads and demand.
Edge Computing: Edge data centres are being deployed closer to the point of data generation, enabling faster processing and reduced latency.
Sustainability and Energy Efficiency: Green data centres are focusing on sustainability and energy-efficient practices.
Modular and Prefabricated Data Centres: Modular data centres offer scalability and flexibility with quicker deployment and lower costs.
Security and Compliance: Data centres are implementing advanced security measures and ensuring compliance with data protection regulations.
Data Centre Automation: Automation and AI technologies are streamlining operations and improving efficiency in data centres.
Why couldn’t the restaurant owners open a new data centre?
They didn’t have enough servers
The evolving data centre trends have a significant impact on sales strategies and opportunities. Here's how these trends influence the sales landscape:
Increased Demand: As businesses adopt cloud computing and edge computing, the demand for data centre services and infrastructure expands. This creates more sales opportunities for data centre providers.
Solution-Oriented Sales Approach: With the rise of modular and prefabricated data centres, sales teams can focus on offering scalable and tailored solutions to meet the specific needs of customers. This approach allows for more targeted and effective sales pitches.
Emphasis on Security and Compliance: Data centre security and compliance requirements have become paramount. Sales professionals need to showcase how their solutions address these concerns, providing peace of mind to potential customers.
Energy Efficiency and Sustainability: Green data centres are gaining popularity due to their focus on energy efficiency and sustainability. Sales teams can leverage these environmental benefits to attract eco-conscious customers and differentiate their offerings.
Adaptation to Automation and AI: Data centre automation and AI technologies are transforming operations. Sales representatives need to understand these advancements to effectively communicate how automation can enhance performance and reduce costs for clients.
“Wikipedia was offline after an overheating problem at one of its data centers. It was pretty bad. For a while there, people had nowhere to go for phony, inaccurate information..”
Jay Leno
When data centre companies choose to partner with New Business Solutions. Here are the key advantages of outsourcing sales to our agency:
Industry Expertise: Our sales professionals possess in-depth knowledge and experience in the data centre industry. We understand the unique challenges and requirements of this sector, allowing us to provide tailored sales strategies and solutions.
Lead Generation: We employ targeted marketing strategies and prospect research to generate high-quality leads for data centre companies. Our focus is on identifying potential clients who are more likely to be interested in data centre services.
Enhanced Sales Performance: With our expertise in sales techniques, negotiation skills, and relationship building, we can help data centre companies improve their sales performance and close deals more effectively. We work towards achieving tangible results and increasing revenue.
Market Expansion: We assist data centre companies in expanding their market reach by targeting new industries, regions, or customer segments. Our market expansion strategies open doors to new opportunities and help businesses tap into untapped markets.
Access to Networks: Our agency has an extensive network of industry contacts and connections. We leverage these networks to create partnerships, forge strategic alliances, and generate business opportunities for data centre companies.
Scalability and Flexibility: Outsourcing sales allows data centre companies to scale their sales efforts up or down based on their business needs. We adapt to the changing demands of our clients, providing the flexibility to meet their sales goals effectively.
Cost Efficiency: By outsourcing sales, data centre companies can avoid the expenses associated with hiring and training an in-house sales team. Partnering with New Business Solutions offers a cost-effective solution to drive sales and achieve business growth.