Launching in Australia
At New Business Solutions, we specialise in helping businesses navigate the intricacies of the Australian sales landscape and establish a strong foothold in this dynamic region. Our experienced team understands the nuances of the local market, cultural factors, and regulatory requirements, ensuring a seamless entry for your products or services. From prospecting and lead generation to market testing and product launches, we provide comprehensive sales solutions tailored to your unique business needs. Let us be your strategic partner in starting sales in Australia, unlocking new opportunities, and paving the way for your business to thrive in this exciting market.
You may consider New Business Solutions as your local Australian Partner if:
International Startups: Offshore startups aiming to enter the Australian market can leverage our expertise in market testing to assess market viability, gather customer feedback, and refine their strategies. Additionally, our product test launch services can help them introduce new offerings successfully and gain traction in the local market.
Established International Brands: Offshore companies with established brands launching new products or services in Australia can benefit from our product test launch services. We assist in planning and executing effective launches, conducting market research, and optimising sales strategies to ensure a successful market entry.
Early-stage Ventures: Offshore team seed services are suitable for early-stage ventures seeking to build a dedicated sales team. We provide the necessary resources, expertise, and support to help them establish and scale their sales operations effectively using us as a seed team.
“Before I left China, I was educated that China was the richest, happiest country in the world. So when I arrived Australia, I thought, 'Oh my God, everything is different from what I was told.' Since then, I started to think differently.”
Jack Ma
Australian Market Testing: Offshore companies looking to expand into the Australian market can benefit from our market testing services. We help assess market viability, conduct customer research, and provide valuable insights to refine their market entry strategies.
Product Test Launch: For offshore companies introducing new products or services in Australia, our product test launch services can ensure a successful market entry. We assist in planning and executing effective launch campaigns, conducting market research, and gathering customer feedback to optimise the product offering.
Guerrilla Sales: Offshore companies targeting the Australian market can leverage our guerrilla sales expertise to drive sales and gain market share. We employ creative and targeted sales tactics, leverage digital marketing channels, and optimise conversion rates to deliver rapid sales growth and outperform competitors.
Seed Team Services: Early-stage offshore ventures seeking to establish a dedicated sales team can benefit from our seed team services. We provide resources, expertise, and support to help them build and scale their sales operations effectively.
“I think Australia has to be a country which has the 'Welcome' sign out.”
Paul Keating
There can be several reasons why a company not based in Australia might choose to use an Australian specialist sales agency. Here are a few possible explanations:
Isolated market: Australia is isolated from larger capital markets meaning a poor campaign is isolated.
Difficult market: Australian’s are notoriously difficult to sell to meaning a tough proving ground for a campaign.
Similar market to USA, UK, Canada and many larger countries.
Market expertise: Australian specialist sales agencies possess extensive knowledge and experience in the Australian market. They understand the local business landscape, consumer preferences, and cultural nuances. By engaging such an agency, a foreign company can leverage their expertise to navigate the Australian market effectively.
Local presence: Establishing a physical presence in a foreign country can be challenging and costly for a company. By partnering with an Australian sales agency, the company can gain an immediate local presence without having to set up its own operations. This can help in building relationships with local clients, managing logistics, and providing customer support.
Existing networks: Specialist sales agencies often have well-established networks and connections within their respective markets. By utilising an Australian agency, a company can tap into their network of contacts, including potential clients, distributors, suppliers, and industry partners. This can significantly expedite the process of entering the Australian market and increase the chances of success.
Cost-efficiency: Engaging a specialist sales agency can be a cost-effective approach for a company looking to expand its operations in Australia. Instead of hiring and training an entire sales team from scratch, the company can outsource sales activities to the agency, which already has the necessary infrastructure, resources, and expertise in place. This can lead to significant cost savings in terms of recruitment, training, and ongoing operational expenses.
Focus and specialisation: Sales agencies typically specialise in specific industries or market segments. If an Australian specialist sales agency aligns with the company's target market or industry, their specialised knowledge and focused approach can provide a competitive advantage. The agency's sales representatives are likely to have a deep understanding of the local market dynamics, competitors, and customer needs, allowing them to tailor their sales strategies accordingly.
It's important to note that the decision to engage an Australian specialist sales agency would depend on various factors, including the company's expansion goals, budget, available resources, and the agency's track record. Each company's circumstances and requirements are unique, so it's essential to evaluate the potential benefits and align them with the company's specific objectives before making a decision.