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If your prospect is a dominant type.

In sales there are pattern interrupts, which are designed to be almost shocking statements to challenge thinking.

There are ways to up-sell, side sell, or cross sell and force your way into different areas of a logo.

Not mentioning the many ways to create conflict to force change or adoption of a product within your customer.

However in dominance hierarchies the highest tiers are often full of the same decision makers you need to sell to. So playing a hard game will only result in two bulls violently clashing.

In many cases the salespersons job is to provide the information or customer service required, then get out of the way of the sale.

Nothing frustrates me more than trying to buy and the salesperson wants to demonstrate their awesome sales skills. I remember a sales manager telling me ‘if the customer is ready to buy, stop selling and let them buy’.

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